Jim Kalbach is the Chief Evangelist for Mural, the collaborative whiteboarding tool. What exactly does a Chief Evangelist do? Listen and find out! He also wrote a book called The Jobs to be Done Playbook. We talk about how JTBD inspires innovative thinking by focusing us on customer problems and jobs independent of technology. Toward the end we get into some very fun speculations about how innovation projects can use JTBD language to write OKRs that support experimental learning.
Jim Kalbach: Jobs to be Done, OKRs, and Thinking Out of the Box
About the host
Daniel Montgomery is Founder and Managing Director of Agile Strategies. His diverse career has included strategic planning, IT project management, and leadership development. He has taught strategic planning and goal setting for the past 20 years, and has led the development of strategic plans for a diverse range of clients including Fortune 500s, start-ups, nonprofits, government agencies, and small businesses.
